Jack Gibson opened this place with a triple-risen dough recipe and a belief that a great donut should speak for itself. Over 55 years later, nothing has changed — because nothing needed to.
On Mt. Moriah Road in East Memphis, Jack Gibson starts selling donuts made the right way — dough that rises three times before it ever sees a fryer. No shortcuts. No advertising. Just word of mouth and the smell of fresh dough.
Most commercial donuts rise once. Gibson's dough rises three times — a slow, patient process that builds the flavor compounds and texture that make the difference between a donut and a great donut. It takes more time. It costs more. It's worth it.
Every night at 11 PM, everything goes half price. A dozen drops to $3. A half dozen to $1.50. It started as a way to move product before closing — it became a Memphis institution. The late-night line at Gibson's is its own cultural event.
When Food Network's Alton Brown named Gibson's Donuts one of the best in the United States, Memphians barely shrugged — they already knew. The shop has never run a single advertisement in over 55 years. It's never needed to.
FREE DONUTS FOR FIRST RESPONDERS
— ALWAYS. NO EXCEPTIONS.
Open Daily: 5:00 AM – Midnight
Half Price: 11:00 PM – 1:00 AM
Closed: Christmas Day Only
760 Mt Moriah Rd
Memphis, TN 38117
East Memphis